{"id":2650,"date":"2020-10-15T14:27:59","date_gmt":"2020-10-15T13:27:59","guid":{"rendered":"https:\/\/www.snapsurveys.com\/support-snapxmp\/?post_type=epkb_post_type_1&#038;p=2650"},"modified":"2026-05-28T15:39:02","modified_gmt":"2026-05-28T14:39:02","slug":"word-clouds-overview","status":"publish","type":"epkb_post_type_1","link":"https:\/\/www.snapsurveys.com\/support-snapxmp\/snapxmp\/word-clouds-overview\/","title":{"rendered":"Overview of word clouds"},"content":{"rendered":"\n<p>Word clouds are visual summaries that turn text from your survey&#8217;s open-ended responses into a readable image. They highlight the most frequent words by displaying them in larger, bolder fonts.<\/p>\n\n\n\n<p>They can help you spot important themes and patterns easily and make qualitative data more engaging for presentations and reports.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Creating a simple word cloud<\/h2>\n\n\n\n<p>A word cloud based on a single open-ended text response shows the overall themes. Examples may range from responses on how the participant feels about an organisation to their favourite food.<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Click\u00a0<img decoding=\"async\" width=\"26\" height=\"26\" class=\"wp-image-2082\" style=\"width: 26px;\" src=\"https:\/\/www.snapsurveys.com\/support-snapxmp\/wp-content\/uploads\/2020\/07\/analysiscloudicon-png.png\" alt=\"\">\u00a0on the Snap XMP Desktop toolbar to create a word cloud.<\/li>\n\n\n\n<li>Enter the open-ended question name or variable in the\u00a0<strong>Analysis\u00a0<\/strong>field.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"537\" height=\"148\" src=\"https:\/\/www.snapsurveys.com\/support-snapxmp\/wp-content\/uploads\/2020\/10\/Screenshot-2026-05-28-152618.png\" alt=\"\" class=\"wp-image-15846\" srcset=\"https:\/\/www.snapsurveys.com\/support-snapxmp\/wp-content\/uploads\/2020\/10\/Screenshot-2026-05-28-152618.png 537w, https:\/\/www.snapsurveys.com\/support-snapxmp\/wp-content\/uploads\/2020\/10\/Screenshot-2026-05-28-152618-300x83.png 300w\" sizes=\"(max-width: 537px) 100vw, 537px\" \/><\/figure>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>Decide if you would like to show the entire text, such as, favourite food or one-word responses, or individual words in longer text responses. Select the\u00a0<strong>Auto Coding<\/strong>\u00a0tab. In the Literal drop-down, select\u00a0<strong>Words <\/strong>for individual wordsor\u00a0<strong>Values\u00a0<\/strong>for the question response text.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"539\" height=\"106\" src=\"https:\/\/www.snapsurveys.com\/support-snapxmp\/wp-content\/uploads\/2020\/10\/Screenshot-2026-05-28-152647.png\" alt=\"\" class=\"wp-image-15847\" srcset=\"https:\/\/www.snapsurveys.com\/support-snapxmp\/wp-content\/uploads\/2020\/10\/Screenshot-2026-05-28-152647.png 539w, https:\/\/www.snapsurveys.com\/support-snapxmp\/wp-content\/uploads\/2020\/10\/Screenshot-2026-05-28-152647-300x59.png 300w\" sizes=\"(max-width: 539px) 100vw, 539px\" \/><\/figure>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li>Select the maximum number of values you would like in the cloud by changing the value in\u00a0<strong>Limit codes<\/strong>.<\/li>\n\n\n\n<li>Press\u00a0<strong>Apply<\/strong>\u00a0to display the cloud.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"661\" height=\"358\" src=\"https:\/\/www.snapsurveys.com\/support-snapxmp\/wp-content\/uploads\/2020\/10\/Screenshot-2026-05-28-152813.png\" alt=\"\" class=\"wp-image-15848\" srcset=\"https:\/\/www.snapsurveys.com\/support-snapxmp\/wp-content\/uploads\/2020\/10\/Screenshot-2026-05-28-152813.png 661w, https:\/\/www.snapsurveys.com\/support-snapxmp\/wp-content\/uploads\/2020\/10\/Screenshot-2026-05-28-152813-300x162.png 300w\" sizes=\"(max-width: 661px) 100vw, 661px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Combining variables into a word cloud<\/h2>\n\n\n\n<p>It is possible to combine variables into a single word cloud. You may wish to see responses based on another variable, such as, age or gender.<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Click\u00a0<img decoding=\"async\" width=\"26\" height=\"26\" class=\"wp-image-2082\" style=\"width: 26px;\" src=\"https:\/\/www.snapsurveys.com\/support-snapxmp\/wp-content\/uploads\/2020\/07\/analysiscloudicon-png.png\" alt=\"\"> on the Snap XMP Desktop toolbar to create a word cloud.<\/li>\n\n\n\n<li>Enter the open-ended question name or variable in the\u00a0<strong>Analysis\u00a0<\/strong>field.<\/li>\n\n\n\n<li>Enter the other question name or variable in the <strong>Break<\/strong> field.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"538\" height=\"145\" src=\"https:\/\/www.snapsurveys.com\/support-snapxmp\/wp-content\/uploads\/2020\/10\/Screenshot-2026-05-28-153104.png\" alt=\"\" class=\"wp-image-15849\" srcset=\"https:\/\/www.snapsurveys.com\/support-snapxmp\/wp-content\/uploads\/2020\/10\/Screenshot-2026-05-28-153104.png 538w, https:\/\/www.snapsurveys.com\/support-snapxmp\/wp-content\/uploads\/2020\/10\/Screenshot-2026-05-28-153104-300x81.png 300w\" sizes=\"(max-width: 538px) 100vw, 538px\" \/><\/figure>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li>Decide if you would like to show the entire text, such as, favourite food or one-word responses, or individual words in longer text responses. Select the\u00a0<strong>Auto Coding<\/strong>\u00a0tab. In the Literal drop-down, select\u00a0<strong>Words <\/strong>for individual wordsor\u00a0<strong>Values\u00a0<\/strong>for the question response text.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"539\" height=\"106\" src=\"https:\/\/www.snapsurveys.com\/support-snapxmp\/wp-content\/uploads\/2020\/10\/Screenshot-2026-05-28-152647-1.png\" alt=\"\" class=\"wp-image-15850\" srcset=\"https:\/\/www.snapsurveys.com\/support-snapxmp\/wp-content\/uploads\/2020\/10\/Screenshot-2026-05-28-152647-1.png 539w, https:\/\/www.snapsurveys.com\/support-snapxmp\/wp-content\/uploads\/2020\/10\/Screenshot-2026-05-28-152647-1-300x59.png 300w\" sizes=\"(max-width: 539px) 100vw, 539px\" \/><\/figure>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li>Select the maximum number of values you would like in the cloud by changing the value in\u00a0<strong>Limit codes<\/strong>.<\/li>\n\n\n\n<li>Press\u00a0<strong>Apply<\/strong>\u00a0to display the cloud.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"666\" height=\"346\" src=\"https:\/\/www.snapsurveys.com\/support-snapxmp\/wp-content\/uploads\/2020\/10\/Screenshot-2026-05-28-153225.png\" alt=\"\" class=\"wp-image-15851\" srcset=\"https:\/\/www.snapsurveys.com\/support-snapxmp\/wp-content\/uploads\/2020\/10\/Screenshot-2026-05-28-153225.png 666w, https:\/\/www.snapsurveys.com\/support-snapxmp\/wp-content\/uploads\/2020\/10\/Screenshot-2026-05-28-153225-300x156.png 300w\" sizes=\"(max-width: 666px) 100vw, 666px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Customising a word cloud<\/h2>\n\n\n\n<p>You can change the <a href=\"https:\/\/www.snapsurveys.com\/support-snapxmp\/snapxmp\/word-cloud-appearance\/\" target=\"_blank\" rel=\"noreferrer noopener\">appearance of word clouds<\/a> to display responses at different sizes, colours and opacity according to their frequency.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Word clouds are visual summaries that turn text from your survey&#8217;s open-ended responses into a readable image. They highlight the most frequent words by displaying them in larger, bolder fonts. They can help you spot important themes and patterns easily and make qualitative data more engaging for presentations and reports. Creating a simple word cloud [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"epkb_post_type_1_category":[63],"epkb_post_type_1_tag":[],"class_list":["post-2650","epkb_post_type_1","type-epkb_post_type_1","status-publish","hentry","epkb_post_type_1_category-snap-word-clouds"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Overview of word clouds | SnapSurveys<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.snapsurveys.com\/support-snapxmp\/snapxmp\/word-clouds-overview\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Overview of word clouds | SnapSurveys\" \/>\n<meta property=\"og:description\" content=\"Word clouds are visual summaries that turn text from your survey&#8217;s open-ended responses into a readable image. 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